Our Policies

1. Build business reputation using IP rights appropriately

– Exactly understand what technologies/products/brands/designs you are really good at
– Draft IP management system for maximizing your advantages and minimizing your weaknesses by comparing with competitors to contribute to client’s goodwill
– Propose open or closed strategy in developing new technologies by dealing with each case

2. Establish “IP Business” (Legal Knowledge, Network, and Presentation)

– Collect latest information on local and foreign legal systems and practices (“legal knowledge”)
– Make most of local & foreign human networks (“network”)
– Accurately explain the optimal solutions in clearly understandable terms (“presentation”)
– Negotiate the details of licensing on behalf of client to give the client a bargaining advantage (“presentation”)

3. Reach the Highest Level of “Cost-Performance”

– Achieve the excellent cost-benefit performance by offering solutions having higher priority at first with reference to your budget (which major patent firm never provide)
– Offer the correct translation and minimum cost in cooperation with local agency and certified translator especially when filing foreign application